Let's talk about your brand. Good quality, consistent, professional brand photography is going to help capture potential clients in a flash as they'll see that you appreciate the attention to detail, high-quality content, consistency, and great aesthetics. It truly helps tell a story to your viewers and it helps them connect with you on another level. Sure, everyone understands that marketing is important but if you truly want to grow your audience and expand your reach you have to give them more than just a photo of your morning coffee. You need to show them your personality as it relates to your brand and business.
Think about the strangers you follow online, why do you follow them? Is it only because they sell dope coasters? NO, it's because you see something in them that is in you. You related to them on some level that draws you to them and makes you want to support them rather than a big box store that sells the same exact thing. I follow someone I saw on Youtube, I keep up on her life, I found her on Instagram, I bought one of her hats (even though I have enough) because I knew that a lot of the money I spent on that one thing will go straight to the person I see on my devices. That's the power of branding - you are showing yourself and your business to people without it feeling like traditional advertising.
There are different ways to go about content creation for yourself, but my favorite is lifestyle branding. What does that mean?
I love photographing branding content because every single client is very unique, so it's so much fun working with them to figure out what suits them and their brand the best. It's not a one size fits all session. We go in deep about the things you need, your short/long term goals, how to go about achieving that, and making sure your voice is heard throughout the entire process. Because after all, this is who you are.
I am here to help you with your needs and make sure your ethos is shown in what you are trying to show.
No Pix After Dark
There are a few questions to answer when preparing for a branding session in
order for it to be successful:
Is your brand local, national, or international?
What do you offer – a service? A product?
Describe the feelings you would like to communicate. These could be joy, inspiration, confidence, comfort, excitement, silliness, etc.
Who are your clients?
Is your product/service a boutique item, or is it mass-produced?
Do you have an established brand already? If so, what are your colors and fonts? Can you describe your overall style?
How do you plan to use your images? Are they to be published on social media, website, printed materials
Describe your personality: professional, informal, outgoing, laid-back, joyful, quirky, etc.
How do you want to be seen? Do you usually wear a business suit or a ballgown? A wetsuit or an apron?
If you're ready to try out a lifestyle branding session please feel free to reach out. I am here to help you on this magical journey and I can't wait to help you be the best version of yourself. Send me a message.
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